About Us

My Urban Story tells the story of a young, independent city girl who has big dreams for herself and the world she lives in. She is ambitious, strong, determined as she is caring, affectionate and feminine. She is smart, witty and she carries her infectious smile with her wherever she goes. She gives love to everyone around her, but she also knows the importance of loving and pampering herself more.

She is that beautiful student from college, colleague in the workplace, mother of the kids...
She is that beautiful girl we see walking past, on the bus, beside the bench, in the restaurant... 
She is the beautiful you.

Besides featuring stories of exemplary modern, successful women, My Urban Story also aspires to indulge girls through the 2 labels it carries: Lovelle Earrings and Lareina Fashion.

Hope you will have a pleasant shopping experience here!

Love, 
Lulu